marketing brilliance.

“During the contentious midterm elections, President Obama accused Republicans of “standing, watching us, sippin’ on a Slurpee” while Democrats did all the work. Post-election, and in a better mood, Obama joked about hosting a Slurpee Summit at the White House with incoming Republican Speaker of the House John Boehner. 7-Eleven took this as a product endorsement from the most powerful man in the world and ran with it with all the marketing power it could muster. The convenience-store franchise tapped agency FreshWorks to create the Slurpee Unity Tour. Trucks bearing the campaign logo, picturing an elephant and a donkey sharing a Slurpee cup, made their way across America giving out samples, including a special Purple for the People Slurpee, made from a mix of the red and blue frozen treats.”

gawd we love snarky and smart marketing. like the recent ad campaign for 7-Eleven slurpees for example. nice job FreshWorks.

the above excerpt and image come from a fantastic article–10 Lessons in Marketing Brilliance–in the February issue of Entrepreneur Magazine. the writer references ten marketing campaigns and the out-of-the-box approach behind each of them. take good notes because a concept can be applied to any budget.

we love getting creative about marketing. holler at us if you are want to sit at our brainstorming table and get your brilliance on.

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h